Web Marketing Microsites

NewZealandTourist.com

November 1st, 2002

New Zealand Tourist screenshotA microsite of MyTravelAgency.com. Serves the general public and companies with planning and implementation of business and leisure travel arrangements in New Zealand.

[ database | client admin cms | SEO ]

Visit The Site: New Zealand Tourist

Viral Marketing: Starting an Online Word-of-Mouth Epidemic

Sales & Marketing Executives International Annual Conference — Vancouver, BC, Canada

September 22nd, 2002

Seminar by Stephan Spencer

Learn how to start a “word-of-mouth epidemic” centered around your company, brand, products, or services.

  • Putting together the right offer
  • Who’s going to spread your message? (”connectors,” “mavens,” etc.)
  • Making it easy for vectors to spread your message via your Web site
    (”Tell a Friend”, etc.)

  • How to use e-mail to spread your message
  • Potential traps and hazards in viral marketing
  • Best and worst practices in viral marketing
  • Success stories of Hotmail, Unleashing the Ideavirus, HotorNot.com, Blue Mountain, etc.

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Benefits far outweigh cost for this fashion brand

“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”

Continue reading »

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Search Engine Marketing: What Every e-Marketer Needs to Know

Sales & Marketing Executives International - Auckland Chapter — Auckland, NZ

March 12th, 2002

Seminar by Stephan Spencer

Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad - a search engine listing.

Join us for a full-on, hour-long primer on search engine marketing from Stephan Spencer, author of Marketing Magazine’s March feature article on search engine marketing and the upcoming Marketing
Magazine Search Engine Marketing research study.

Stephan’s going to talk about:

  • which search engines to target
  • hands-on keyword research
  • benchmarking against your competitors
  • Google’s secrets revealed
  • pay-for-performance search engines
  • developing a search engine marketing plan
  • best and worst practices (emulate the leaders, squash your competition)
  • measuring the return on your search engine marketing investment
  • criteria for selecting a search engine marketing agency
  • online tools and resources

Don’t miss this hands-on session with heaps of audience participation and a live internet connection. You’ll walk away with practical, actionable tactics and tips. It’ll be great, like drinking from a fire hose!

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Pantethine

November 1st, 2001

Pantethine.org screenshotA microsite that was designed to provide medical professionals and clinical researchers with easy access to the clinical science from human and animal studies in which pantethine was administered.

[ static SSI | SEO ]

Visit The Site: Pantethine

Pantesin

November 1st, 2001

Pantesin screenshotA microsite for Pantesin, a high-quality pharmaceutical-grade brand of pantethine. Pantesin is manufactured by Daiichi Pharmaceutical Co., Ltd. and has been recently introduced as an ingredient to the North American dietary supplement market through its subsidiary company, Daiichi Fine Chemicals, Inc.

Pantesin has a strong history associated with it that makes it the premium source of pantethine available on the market today. Daiichi is the original producer of pantethine and has been manufacturing and marketing the product in Japan for more than 35 years.

[ static SSI | SEO ]

Visit The Site: Pantesin

The Internet and Supply Chain Management

Business-to-Business e-Marketing — Madison, WI

June 15th, 2001

Seminar by Stephan Spencer

  • Using extranets to work with channel members
  • Integrating with legacy and ERP systems
  • "Cybermediaries" and auction and reverse auction sites

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Evolution of Web Site Strategy

eFoodservice — Chicago, IL

July 26th, 2000

Seminar by Stephan Spencer

Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:

  • Create a site that is easy to navigate and compelling to the customer
  • Market through direct email response
  • Acquire the proper lists of names
  • Put together a permission based email marketing plan
  • Survey users to see what’s right and what’s wrong with your site
  • Increase response rates
  • Decide what kind of manpower you need to create a full time website
  • 24 hour, 7 days a week work force vs. outsourcing

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How To Audit Your Beauty Site For Maximum Online Effectiveness

Beauty Online 2000 — New York City, NY

July 19th, 2000

Workshop by Stephan Spencer

Are you absolutely sure that your web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?

Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal and procedural, public relations, financial, performance and reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.

This interactive workshop will give you hands-on experience with:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs.

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How And Why To Audit Your Web Site (post-conference workshop)

Performance Measurements for Web Business -- Turning Your Internet Site Into an e-Business Profit Center — Chicago, IL

June 30th, 1999

Workshop by Stephan Spencer

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least Y2K.

This interactive workshop will give you hands-on experience on:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs

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